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29 November 2022

NaturELLE launch

NaturELLE launch

Introducing the new NaturELLE range by ELLE Parfums, a trio of ingredient focused, exquisite fragrances; sustainably and ethically sourced.

We know our consumers are strongly influenced by brands’ commitments to social and environmental sustainability which is why smelling good and doing good has never been easier. The ELLE NaturELLE range is cruelty free and suitable for both vegetarians & vegans.

Whether it’s a gift for yourself or a friend, the range has something for everyone. From delicate fresh notes of Mandarin to intoxicating aromas of Sandalwood, the range launches from 7th September and we’ve been itching to get our hands on a bottle.

On a tight budget, no problem! Who said perfume needs to break the bank; exclusive to Superdrug, each fragrance bottle (100ml) retails for £50 – and leaves a beautiful long-lasting smell on the skin.

NaturELLE Give Back Programme
By staying true to our brand DNA of empowering women, we have initiated give back programmes that help support women and girls in the communities where we source our raw materials.

In addition to a socially responsible giveback programme, the NaturELLE range is cruelty free and suitable for both vegetarians & vegans. Our ethical objectives are further reflected in our packaging which is made from agricultural waste and can be recycled.

For every product sold in 2022, we will contribute 13% of our sales revenue to these programmes.

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