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7 September 2023

New Fragrance Agreement for Farah Launching SS24

New Fragrance Agreement for Farah Launching SS24

Timeless and sophisticated, Farah’s latest fragrance, evokes an essence of woody fougere. The scent opens with the inviting appeal of fresh Bergamot, paired with complimenting tones of Ginger and Pear. The heart of the composition encompasses a subtle depth of Vetiver, Cypress wood and dry amber, summoning the vibrant energy and intrigue of the Farah man. The fragrance is versatile, long lasting, and allows the wearer to go from day to night with a distinctive scent for the modern guy who prefers to take tradition and pair it with a twist.

Oscar Feldenkreis, CEO and President of parent company, Perry Ellis International, stated: “I am delighted to partner with Beauty Group London Limited to continue the development and expansion into this lifestyle category with a new Farah fragrance. Embracing our consumers' feedback and allowing them to participate in this sensory experience will only enhance the Farah brand identity”. The Farah fragrance was selected using a test group of Farah customers. The customers were asked to choose their favorite fragrance from a selection of four finalist fragrances. The winning fragrance selected was by far the most popular fragrance amongst the customer test group, ensuring that the fragrance is aligned with the Farah customer profile.

“We are excited to be launching the new Farah Fragrance exclusively with Superdrug and The Perfume Shop for October 2023. Staying true to the Farah brand DNA, the fragrance is authentic and individualistic, created in England by a premier British Perfumer,” stated Hanna Coonagh, CEO of Beauty Group London Limited.

Beauty Group London Limited works closely with the Farah Team brand to deliver iconic scents and fragrances. From conception and development to launch, our team works with brands to deliver products that expertly capture the personality and positioning that Farah is known and loved for.

For more information about the Farah Fragrance, please contact Renee Samaha, Head of Global Marking:, +44 (0) 203 948 1144.

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